For our collaboration with long term partner Active Artists Agency, we tackled the challenge of creating impactful social videos for Lacoste's new UK store launches amidst the COVID-19 impact. Crafting content for YouTube and Instagram Reels, we aimed to reignite interest in their physical store visits post-pandemic. Our strategy emphasised the brand's presence while resonating the audience on a social-first level, ultimately driving engagement and foot traffic to the newly opened stores.