On the eve of a new car launch, Genesis were in need of a bank of content to help support their social strategy. We captured 4 brand ambassadors as they attended the biggest US golfing event of the year, the Genesis Invitational. Creating individual & duo character profiles for both influencer and brand to distribute, supported by a host of still assets for paid.

​

Building on the success of the initial project, our team was invited back to create additional content tailored specifically for TikTok and Instagram. Returning to Los Angeles, we spent two weeks at various picturesque golf courses, producing 60 engaging reels that featured 16 influencers. This content was designed to capture the unique personalities and golfing experiences of each influencer, tying them back to the luxury experience and uniqueness of the Genesis brand. The result was a rich library of short-form videos, poised to boost Genesis’s engagement and visibility in a highly competitive digital landscape.